Lessons from building e-commerce platforms for electronics and food brands.
Traffic is expensive; losing it at checkout is painful. These are the issues we fix most often when we take over an existing store.
- Forced account creation. Always offer guest checkout.
- Hidden delivery cost. Show shipping and taxes before the final step.
- Too many fields. Ask only for what is needed to deliver the order.
- No mobile wallet option. In many markets mobile payments beat cards.
- Slow pages. Every extra second on mobile costs conversions.
Fixing these is usually cheaper than any marketing campaign, and the effect is immediate.
